Sales Representative - Liquor Job at V2Soft, Merrifield, VA

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  • V2Soft
  • Merrifield, VA

Job Description

Shankar Distillers is known for premium Varchas Whiskeys and other spirits. We leverage the heritage that has been used in distilling whiskey and spirits in the US since 1791, and bring our mix of craftsmanship, quality and technology. Shankar Distillers is proud to create products that we serve and enjoy!

We are seeking a Sales Representative (Fulltime) to join our sales team.

Primary Function:

Sales reps solicit orders for all brand products listed in the retail book. The rep will sell retailers business-building ideas for the products listed in their book. To do that, they are responsible for understanding in-store and on-premise merchandising principles and to suggest uses of these principles in each of their retail accounts. They are expected to manage their territory in such a way that both the suppliers, the distributor and their retail accounts will obtain the very best possible sales from the products they are responsible for selling.

Major Responsibilities:
  • Customer Relations: Effectively establish and develop rapport with all customers. Handle customer complaints, delinquent payments, and similar activities.
  • Business Development: Identify and pursue new opportunities and customers. Present fact-based, profit centered presentations and overcome objections. Answer questions and present proof for sales proposals. Sell in new items, brand extensions, ad features, displays and promotions to both on- and off-premise accounts. Effectively communicate with Team Leader and drivers any problems, issues, or opportunities within sales territory.
  • Communication: Check company e-mail and voicemail regularly throughout the day and send proper response.
  • Ordering: Submit orders on time, accurately, and completely.
  • Quality Assurance: Maintain acceptable quality ratings. Utilize dot rotation and "move” policy correctly. Stay within unsalable pick-up budget while properly managing damaged product.
  • Monthly Market Plan: Effectively pre-plan upcoming month, monitor and adjust to meet quarterly goals. Update all company goals and display tracking on a daily basis.
  • Displays: Place and maintain appropriate number, position, and size of displays; include in product mix according to standards; use creative and current POS.
  • Pricing/Promotion: Achieve proper price points in relation to competitive and promotional situation.
  • Point of Sale: Promote products clearly and accurately through use of current, fresh POS material; effectively communicate selling message to consumer.
  • Professional Development: Expand knowledge of products, selling skills, and industry. Adhere to and uphold all company policies and procedures.
  • This list is not complete and will be updated/revised as needed.
Qualifications:
  • Computer literate.
  • Have attained a four-year college or university program certificate; or two to four years related experience and/or training; or equivalent combination of education and experience.
  • Ability to calculate figures and amounts such as discounts, profit margins and percentages.
  • Ability to effectively present information and respond to questions from managers, customers, and the general public.
  • Ability to work and make decisions effectively in an environment in which situations can arise and change quickly.
  • Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
Physical Demands:
  • Ability to bend and lift product weighing up to 60 lbs. Be able to see product and discern dissimilar colors and numbers. Must be able to communicate effectively with customers, supervisors and co-workers. Ability to stand, walk and move in and out of a vehicle throughout the day.
To learn more about our distillery & our premium Varchas spirits please visit

Job Tags

Full time,

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